Eric Bischoff spoke on his latest podcast about the latest rumors claiming that WWE buying TNA’s tape library while Billy Corgan takes over the company. You can listen to the full audio below.
“It is interesting,” Bischoff said. “WWE is buying one of the assets of TNA. Arguably the most valuable one. Other than the library there’s just not a lot of hard assets that go along with the company. They don’t have a touring model. Their PPV business is probably a little more ancillary business now than it is a core business. They don’t have any licensing and merchandising to speak of so there’s no reoccurring revenue stream in that regard. There’s only so many assets to a wrestling company and a library is probably the most valuable one so that makes sense to me. I think Billy, if he’s going to rebrand TNA, I think that’s the first really smart move he could make. Wrestling is hard enough to sell in the advertising community as it is just because of the nature of the business and the way advertisers perceive it. When the acronym for your company is TNA, which regardless of how hard anyone wants to try and suggest it stands for “Total Nonstop Action”, in everybody’s minds it’s “Tits And Ass”. I think changing that brand and rebranding it is probably a really smart thing to do right out of the shoot.”